OurStyleSociety

Tag: Indian Beauty Brands

  • Tira Beauty: The Future of Personalized Beauty Shopping

    Tira Beauty: The Future of Personalized Beauty Shopping

    Image courtsey: Gemini AI Generated

    When I first stumbled upon Tira Beauty, it immediately felt different as it is less about pushing products, more about real discovery. It’s that rare space where shopping feels personal, not pressured. While Nykaa floods you with options, Tira curates what truly fits your vibe, be it your skin, style, or mood.

    Blending tech and touch, Tira makes beauty interactive and fun with AI-powered recommendations, virtual try-ons, and digital mirrors that bring products to life. Step inside a Tira store, and it’s a pure experience with immersive zones, smart screens, and beauty playstations that make you want to stay and explore.

    Image Courtsey: https://in.fashionnetwork.com/


    What makes Tira stand out is its relatable, empowering voice, which encourages genuine conversation rather than beauty jargon. Through tutorials, ingredient explainers, and expert edits, it helps you take ownership of your routine. With a mix of global icons and Indian cult-favorites, Tira celebrates every shade, story, and self-expression, redefining beauty as confidence, not conformity.

    Stay Tuned for more!

    Written By: Archana Mishra, Paavani Kalra, Chandrima Das Chowdhury, Nikita Sen & Prisha Jindal

  • Skinimalism: The Less-Is-More Makeup Look for College

    Skinimalism: The Less-Is-More Makeup Look for College

    Get that healthy glow on campus! Heavy makeup is out and healthy skin is in. Skinimalism is a beauty trend that emphasizes natural skin, little work, and a lot of confidence. Welcome to this new age. It’s all about making your regimen easier, accepting your natural texture, and allowing your true beauty shine through.

    Let’s be honest: full-glam regimens aren’t always possible when you have early morning courses and lengthy days at college. Skinimalism comes in at that point. To begin, make sure your base is well-hydrated and fresh. For light, non-greasy hydration, consider Clinique Moisture Surge or Plum Green Tea Oil-Free Moisturizer. Never forget your SPF, and add a glow boost with a Vitamin C serum like Minimalist 10% Vitamin C. Re’equil Ultra Matte Dry Touch Sunscreen is a fantastic choice.

    image source: https://www.nykaa.com

    Instead of thick foundations, choose light, breathable ones. Choose either NARS Pure Radiant Tinted Moisturizer or Kay Beauty Hydrating Foundation. They both balance out your skin tone without covering it up. For a natural blush, put on either Benefit Benetint or Rare Beauty Pinch Liquid Blush. Then, use Maybelline Lash Sensational Mascara to make your eyes seem bigger.

    Image source: https://www.nykaa.com

    What happened? A new, bright, and put-together appearance that works for college, hanging out, and everything in between.

    Skinimalism isn’t about hiding who you are; it’s about being who you are. You are confident, radiant, and entirely you.

    Written By: Nikita Sen, Archana Mishra, Paavani Kalra, Chandrima Das Chowdhury & Prisha Jindal

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